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Welcome

The Foundation for HealthSMART Consumers is a not-for-profit organization dedicated to enabling health consumers to make sensible, well-informed choices about their personal health and care.

Our Vision is a society of health care consumers who are actively responsible for their own health and confidently accountable for their care. We see a future movement among consumers to “Go Healthy, Be Confident!”

Our Mission is to educate and enable a new generation of confident health care consumers who are ready to manage common ailments sensibly and cost-efficiently by engaging in a form of self-care that includes maintaining one’s health, preventing illness and dealing appropriately with major ailments as they arise.

Our Objectives
• To conduct research on emerging consumer health care issues, particularly self-care.
• To educate consumers about sensible, cost-efficient approaches to self-management of personal health.
• To enable consumers to make informed health decisions that promote health and prevent ill health.
• To activate a more confident population that is actively engaged in their own personal health and capable of consciously eliminating unnecessary costs from the health care system.

Our Strategy is to study current health consumer trends and to undertake research assignments, share results and publish related content that will promote consumer health management.

Current Areas of Focus
• Self-Care Environment Scan
• OTC Equivalent in the Pharmacy Benefit Design
• Consumer Understanding of the Role of OTCs
• Awakening the “Sleeping Giant” – Consumer Engagement in Care Accountability and the Role of Clinicians

If your organization would like to participate in any of the current research projects or commission a custom project, please contact us

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