The Foundation for Health Smart Consumers was organized in 2009 as a not-for-profit 501(c)(3) organization dedicated to supporting healthcare consumers by providing relevant and trustworthy information to help them make important healthcare decisions.



People living with purpose; active in health and resilient in attitude


To increase individual, community and clinical pursuits of wellbeing, with supportive tools and education to create

personal effectiveness


To research medical and pharmacy clinician needs, and consumer knowledge gaps in healthcare decision-making, and to identify sustainable educational opportunities

To communicate public health and national, research-based information to healthcare providers and consumers so they can evaluate comparative benefits and risks of healthcare options

To convene stakeholders and participate in efforts to advance the ability of consumers to make informed healthcare decisions in collaboration with healthcare providers


Independent Grants for Learning & Change

Office on Smoking and Health

Independent Education Grants


The Fellows of the Foundation provide expertise and advice on a range of topics around the current and future of healthcare systems and their stakeholders. The Fellows team meets on a weekly basis to discuss grant applications, current projects and health and care topics relevant to the Foundation mission.

 John Lewandowski, Executive Director

John Lewandowski is a results-oriented business executive with over thirty years of experience working with diversified enterprises in the US, Canada and Central Europe. He has a successful track record of revitalizing a variety of businesses by re-engineering their products, processes and strategies, to drive increased financial performance.

John’s leadership in strategic planning and execution, performance engineering and organizational development has been instrumental in the profitable growth of sales/marketing, distribution and marketing companies. John’s background also includes extensive experience in management buyouts, joint ventures, privatization initiatives, corporate finance and government relationships.

Mary Alice Lawless, Chairman and Founding Trustee

Mary Alice chairs the Board of Directors for the Foundation for Health Smart Consumers and is a founding trustee of the organization. She works closely with the Board and the Executive Director to set strategic objectives for the educational and communications activities of the Foundation. She also interfaces with the Foundation Fellows and other thought leaders around the globe to ensure alignment with public health policy. The major focus of Mary Alice’s work has been in the areas of consumer engagement, health outcomes, communications and dissemination, and the impact of technology in empowered personal care. She has worked extensively in the areas of Women’s Health, Wellness and Prevention, and Healthcare Consumer Education. Recently, she led the Foundation team in achievement of a grant award for Smoking Cessation programs, administered in conjunction with the Smoking Cessation Leadership Center at the University of California, San Francisco.

Mary Alice has been recognized for innovation in health and care strategies which leverage her experience in business, journalism and consumerism. Through her work with industry and policy leaders, she has won numerous awards and credits for initiatives which involved major corporate, non-profit and educational sector organizations. She is a recipient of the Healthcare Businesswomen’s Association (HBA) Rising Star Award for “outstanding accomplishments which made a difference in the industry and inspired others”. She is also a former member of the Executive Committee for The Council of Growing Companies and was the recipient of the “Creative Use of Technology” award from IBM Corporation. Previously, Mary Alice worked for ABC News and was on staff at “Good Morning America” and “World News”. She attended Montclair State University, the University of South Carolina, Graduate School of Journalism, and the University of Notre Dame Mendoza College of Business, Executive Education Certificate Program.


Joesph McGovern, Senior Fellow, Healthcare Systems


Joseph McGovern is an accomplished pharmaceutical executive with extensive experience in strategic management of global healthcare businesses, including portfolio management, product launches Rx-to-OTC switches and acquiring new products through business development.

Deep experience at both Pfizer Inc. and GlaxoSmithKline PLC has contributed to Joe’s extensive knowledge base of global strategic marketing and development. With US, European and Asian healthcare market expertise, Joe is skilled at creating roles and structure to exploit new business opportunities and is expert at leading high-performing, cross-functional teams in complex, multi-national partnership settings. Joe holds a degree in Economics from the University of London, London, England.

John Delfs, MD, Senior Fellow, Medical Director


Dr. John Delfs is a physician educator and healthcare leader with extensive experience in medical practice, managed care, medical education, health policy and media communications. Board certified in internal medicine, geriatric medicine and neurology, his focus is the use of knowledge in cognitive neuroscience to empower healthcare providers and patient-consumers. Dr. Delfs was previously Chief of Geriatric Medicine at New England Deaconess Hospital in Boston and served on the faculties of Medicine and Neurology at Harvard Medical School and Health Policy and Management at the Harvard School of Public Health. Previous positions include Corporate Associate Medical Director for Medicare Programs at Harvard Pilgrim Health Care and President and CEO of Convergent Health Solutions. A graduate of Harvard Medical School, he completed residency training in Internal Medicine at Harbor General/UCLA and in Neurology at Harvard. He has served as a Fellow in Health Policy with the United States Senate and is a recipient of the AMA’s Dr. William Beaumont Award in Medicine.


Michael Tarino, Senior Fellow, Consumer Insights


Michael Tarino is an ardent advocate of the power of well-supported consumers to be catalysts for transformative change in the US Health System. The body of his professional work has been focused on advancing this dynamic in American society.

Mike is known for his ability to cultivate innovation in companies, communities and cultures. As the CEO of Definity Health, A UnitedHealth Group company, Mike led the evolution to consumerism for that organization. At Geisinger Health System, Mike worked to build partnerships between Geisinger’s health plan and innovative health systems to advance population health. Today, he consults on strategy, innovation and finding opportunities in a marketplace disrupted by health reform, cost pressures, consumerism and other forces. Mike holds an MBA from Cornell University – S.C. Johnson Graduate School of Management and a bachelor’s degree from Macalester College.


Dennis Marco, Senior Fellow, Public Affairs


Over the course of his career, Mr. Marco served as Director of Marketing, The Teleport, Port Authority of New York and New Jersey; Director of Public Affairs, Hartz Mountain Industries; Deputy Commissioner, NJ Department of Commerce and Economic Development; and Vice President of External Affairs and Corporate Communications, Horizon Blue Cross Blue Shield of New Jersey.

On November 5th, 2014 Mr. Marco was elected as a Councilman in the Borough of North Haledon and will be serving a 3 year term. Mr. Marco and his running mate Michael Galluccio are the first Democrats to hold these positions of Councilman in last 15 years. Dennis earned his master’s degree in urban affairs and policy analysis from the New School for Social Research and his bachelor’s degree in political science from William Paterson University.

Randy Vogenberg, PhD., Senior Fellow, Pharmacy

Christina Morrison, Senior Fellow, Healthcare Finance

Christina is a senior finance executive with deep background in that spans banking, global operations and technology. Most recently, Christina served as Senior Vice President of Finance at Aramark where she led M&A, treasury, global shared services and played a key role in the company’s transformation activities. Previously, Christina served as Senior Vice President of Business and Financial Planning at Merck & Co., Inc., accountable for areas both within finance and more broadly across the enterprise. Prior to Merck, Christina was the Chief Financial Officer and Senior Vice President of Wyeth Pharmaceuticals, responsible for the global planning and reporting of the $20 billion pharmaceutical division. Christina started her career as an analyst at Alex. Brown & Sons, an investment bank (now Deutsche Bank), where she served in various capacities in both the Mergers and Acquisitions and Health Care Groups, leaving as a Managing Director in 2002.

Christina is on the Board of Overseers of the Tuck School of Business at Dartmouth College; Member of the Board of Angel Flight East; and prior member of the Advisory Board of the Dartmouth's Amos Tuck School. Christina graduated cum laude from the Wharton School at the University of Pennsylvania with a Bachelor of Science degree in Economics, and received her MBA from the Amos Tuck School of Business at Dartmouth College.


Dr. Randy Vogenberg is Principal, Institute for Integrated Healthcare (IIH) and a Founding Partner, National Institute of Collaborative Healthcare (NICH), Greenville, SC; and is the former National Health Benefits Thought Leader for Aon Consulting. He currently is the Pharmacy Advisor and Co-Project Leader with the Midwest Business Group on Health (Chicago) National Employer Biologics & Specialty Pharmacy Initiative, and a Strategic Benefits Advisor with the Employers Health Coalition of Arkansas as well as the South Carolina Business Coalition on Health.

A frequent speaker and author focusing on integrated health insurance strategies and care delivery issues, Dr. Vogenberg has authored several books, including “Applied Pharmacoeconomics” for McGraw Hill; “Pharmacy Benefits: Benefit Design and Management” and an e-learning program “Specialty Pharmacy and Biotechnology Medication Coverage” for the International Foundation of Employee Benefit Plans.

He is an Editorial Board member of several publications, including P&T, Managed Care, and American Health & Drug Benefits, and is a nationally recognized expert on innovative health (medical & pharmacy) benefits and quality.

Dr. Vogenberg holds a Bachelor of Science degree in Pharmacy from the University of Rhode Island, a Masters in Management from Antioch University, and a Doctorate in Health Care Management from Century University. He is a Fellow of ASHP (FASHP), and completed an Accredited Pharmacy Residency (general PGY-1) at the Brigham & Women’s Hospital/Harvard Medical School, Boston.

Bob Baron, Senior Fellow, Public-Private Partnerships


Michael Bau, Junior Fellow, Data Security

Bob Baron brings insights from a career in community and collaboration to the Foundation. He has led collaborative ventures across public and private entities with the goal of improving health outcomes, within and across communities. Bob has relationships with workforce leaders, medical societies, government agencies and retail entities. He has influenced community health organizations, and has worked in partnership with business groups on health, with faith based communities and with healthcare delivery systems. Bob is a strategic and collaborative thinker. He is generous with his knowledge, relationships and insights.

As a Fellow to the Foundation, Bob will enrich the strategic pathway for the organization. His experience and expertise will be a valuable addition to the work of FHSC.

The Foundation for Health Smart Consumers is proud to welcome Michael Bau, IT Advisory Associate in the Information Protection & Business Resilience Group at KPMG, as a Junior Fellow. Michael is a graduate of the University of Notre Dame College of Engineering and has a degree in computer science with a concentration in mobile computing and a minor in engineering corporate practice.

As a Junior Fellow, Michael participates in Fellows discussions and enriches conversations with his knowledge of technology and data security in relation to health and care in the rapidly evolving healthcare environment. Michael diversifies the viewpoints of the group as a whole and widens the Foundation understanding of trends in technology and data. This will benefit the development of consumer messaging to inform better health decision making.


Dennis Tze

Adrianne Boutin

Ted Lawless

Al Patel

Chelsea Ryan

Emmie Heidner

The Centers for Disease

Control and Prevention

National Health Service

Manchester Health Service

CVS Health

The Smoking Cessation Leadership Center

The Self Care Forum

The Patient-Centered Outcomes Research Institute


The Centers for Disease Control and Prevention (CDC), through the Office on Smoking and Health (OSH), is the lead federal agency for comprehensive tobacco prevention and control. Originally established in 1965 as the National Clearinghouse for Smoking and Health, OSH is dedicated to reducing the death and disease caused by tobacco use and exposure to secondhand smoke.

The NHS was launched in 1948 and was born out of a long-held ideal that good healthcare should be available to all, regardless of wealth – a principle that remains at its core. With the exception of some charges, such as prescriptions and optical and dental services, the NHS in England remains free at the point of use for anyone who is a UK resident. That is currently more than 64.1 million people in the UK and 53.9 million people in England alone.

The Manchester Health Service is making a collaborative change in health care as it works to create a social care system that will lead to economic growth while delivering high quality, responsive care to people who need it. Manchester is endeavoring to remove variations in the quality of care to help people stay well and save lives. Using a new framework for health and social care through joint decision-making, NHS England and Greater Manchester aim to provide integrated care, focus on preventive services and ease pressure on hospitals by bringing health closer to home.

CVS Health is driving innovation in healthcare. The smoking cessation campaign and the company decision to remove cigarettes and tobacco products from CVS/pharmacy stores has demonstrated an increased commitment to the health of Americans. CVS has also reported plans to open CVS Health Digital Innovations labs in Boston to explore the "digital engagement of health care."

The Smoking Cessation Leadership Center, affiliated with the University of California at San Francisco, is a leading authority on developing and implementing action plans that increase smoking cessation rates and increase the number of health professionals who help smokers quit. The Center provides expert counsel, content and resources on this important health issue.

The Self Care Campaign launched in March 2010 and is made up of professionals from key organizations across primary care including the NHS Alliance, Royal College of Nursing, National Association of Primary Care, National Association of Patient Participation and the Proprietary Association of Great Britain (PAGB). Since 2010, self-care has moved into a solutions building phase, focusing on the ‘how’ rather than the ‘why’.

The Patient-Centered Outcomes Research Institute (PCORI) is authorized by Congress to conduct research to provide information about the best available evidence to help patients and their health care providers make more informed decisions. PCORI’s research is intended to give patients a better understanding of the prevention, treatment and care options available, and the science that supports those options.


The Foundation for Health Smart Consumers

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Basking Ridge, NJ 07920

Phone: 908.953.9198

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